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We’ve reached peak celebrity beauty brand saturation, with everyone from Brad Pitt to Scarlett Johansson throwing their hats in the ring. While celebrity brands are often treated with skepticism, Selena Gomez’s Rare Beauty stands on its own. It launched in 2020 but Australians waited until 2022 for the range to hit shelves at Sephora. The brand was created to, in Gomez’s own words, “break down unrealistic standards of perfection.” She said at the time that Rare Beauty was about promoting self-love, self-expression, and celebrating individuality. In summary? It’s about all the things that make you “rare.”
We love this for us! Since launch, Rare Beauty products have accumulated on our desks, in our handbags, and on our beauty counters. With this in mind, we’ve rounded up our holy grail Rare Beauty products that make us feel special every day.
Rare Beauty, Liquid Touch Weightless Foundation
As you would expect, the Rare Beauty, Liquid Touch Weightless Foundation ($49) comes in an extensive shade range. Loyalists to the product describe it as weightless, never cakey, and beautifully smoothing. With buildable coverage, Liquid Touch Weightless Foundation is there for you, no matter what kind of day your skin is having.
Rare Beauty, Soft Pinch Liquid Blush
The most viral and perpetually sold-out product in the brand’s line, Rare Beauty, Soft Pinch Liquid Blush ($39) is well worth the wait list. With a solid 47.8 million views on its hashtag, it’s the most viral Rare Beauty product by a mile. Soft Pinch has a matte finish but blends seamlessly on bare skin or over full-coverage foundation, and comes in an extensive range of shades, from muted nudes to popping bright purple hues. Blend with fingertips, a brush, or a sponge for your perfect pop of colour.
Kind Words, Matte Lip Liner and Lipstick
Selena Gomez’s TikTok-viral “maybe feud” with Hailey Bieber has proven she’s a girl who always opts to “kill them with kindness.” That might be where she got the name for her uber-popular Rare Beauty, Kind Words Matte Lip Liner ($26) and Matte Lipstick ($34). These lippies come in a range of 10 nudes, so you’re bound to find your perfect match when you’re shopping for a neutral shade, no matter your skin tone. Matte, long wearing, and comfortable on the lips, we can’t get enough of this range.
Rare Beauty Warm Wishes Effortless Bronzer
This product lives up to its name. The Rare Beauty, Warm Wishes Effortless Bronzer ($45) is a dream to blend. Semi-translucent with the perfect slip, it’s a twist-up stick that can be applied to sculpt or bring warmth to any area you like. Blend with fingertips, a buffing brush, or a sponge, and you’re good to go. It’s available in eight shades.
Rare Beauty, Positive Touch Silk Touch Highlighter
This product is designed to give the same glass-like sheen of a liquid highlighter in a convenient powder format — and 1,075 five-star reviews on the Sephora Australia website can’t be wrong. The Rare Beauty, Positive Light Silky Touch Highlighter ($44) is a must-try product. Available in four shades — crystalline “Enlightened”, burnished gold “Exhilarate”, rose gold “Mesmerize”, and deep bronze “Flaunt” — there’s a glistening shade for every skin tone. While this is a powder product, it has a creme-gel feel on the skin and is perfect for dabbing on your eyes for a mesmerizing, light reflective look.
Rare Beauty, Perfect Strokes Universal Volumizing Mascara
As a inclusive brand, Rare Beauty pulled out all stops in the design process for Rare Beauty, Perfect Strokes Universal Volumizing Mascara ($35). Tested on every lash type, from curly to poker straight, the wand combines long bristles for length and short bristles for volume. It coats each lash from root to tip in a jet-black, water-resistant, and long-wearing formula. It’s a genius stroke and a must-have from the range.
Rare Beauty, Blot & Glow Touch-Up Makeup Kit
Oily skin? Is post-Pilates sweat giving you an unwanted glassy sheen? Selena Gomez has you covered with Rare Beauty, Blot & Glow Touch-Up Makeup Kit ($45). Handbag-friendly the compact includes two five star-reviewed products: the Rare Beauty absorbing blotting sheets and the radiant, talc-free powder. Need extra longevity? We recommend this old-school makeup artist technique: first, blot excess oil with the blotting sheets, then finish with your powder. This process cuts the risk of a cakey finish in half as your powder isn’t up against pre-existing oils, and it will extend the time between refreshes.
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