Add to Cart: THE ICONIC Reveals Its 10 Most Shopped Fashion Items This Month

Lockdown fashion has brought the minimalists out of us and TBH, we’re not mad about it.

Prior to 2020, you might’ve been the proudly overdressed friend and now, you can’t even remember the last time you drew on winged eyeliner. Don’t worry, you’re not the only one.

We’re refining our fashion choices to suit our lifestyles and right now, we need simplicity, practicality, comfort and aesthetics. Basically, we need to feel cosy, without sacrificing quality and looking cute.

It’s all about chic jumpers, comfy jeans and leisurewear that doubles as an actual outfit.

Here are the most shopped fashion items by women via THE ICONIC over this past month.

THE ICONIC

Heads Up Sweat from PE Nation

Made from 100 percent organic cotton and available in many, many colours (the pastel purple is our fave), this Heads Up Sweat from PE Nation ($129) is an absolute hit right now. It’s the perfect combo of athletic, sustainable, comfy and stylish.

THE ICONIC

Super Comfy Slim Cuff Pants from Cotton On Body

These Super Comfy Slim Cuff Pants from Cotton On Body ($29.99), are the perfect lounging around the house pants. They’re basically trackies but cuter. They’re also really lightweight, which makes them ideal for being indoors with the heater on, or for cuddling at night with your boo. They come in a range of colours, including some divine pastels.

THE ICONIC

Stretch Mom Jeans by Cotton On

Cotton On is killing it with the comfy jeans right now. This style, the Cotton On Stretch Mom Jeans ($49.99), are affordable, stretchy and go with anything… especially slippers.

THE ICONIC

A94 High Slim Jeans from Abrand

Abrand is a Melbourne-based brand that is known to deliver a wide range of vintage-modern jeans for everyone; and it never disappoint. The A94 High Slim Jeans ($129.95) are flying off the virtual racks RN.

THE ICONIC

Verified Australian Cotton Heritage Sweat from Country Road

Country Road never goes out of style. It brought back its OG Verified Australian Cotton Heritage Sweat, ($99.95) that our mum’s owned in their teen years and TBH, I’m comfy just looking at it.

This green is gorge, but it comes in a huge range of colours, from pale pink, to bright green, to light blue.

THE ICONIC

Fleece Crew Jumper from Subtitled

Another cute jumper. This Fleece Crew Jumper by Subtitled ($69.95) has oversized arms, which is the pinnacle of comfort and really all we need right now.

THE ICONIC

Ribcage Straight Ankle Jeans from Levi's

A nice simple basics jean from Levi’s, with this Ribcage Straight Ankle Jean ($149.95), and we can always rely on them to make us look chic and effortless.

THE ICONIC

Ex Boyfriend Wool Blend Oversized Coat from Belle & Bloom

Ugh yes, we LOVE an oversized jacket moment. The Ex Boyfriend Wool Blend Oversized Jacket from Belle & Bloom ($249.95) helps us to achieve the impossible: looking light but staying warm. It comes in like, a million colours (16, actually), from blush, to caramel, to olive green.

THE ICONIC

Skinny Bengaline Pants from Atmos&Here

Not feeling your jeans but still want a black skinny pant? Same. Atmos&Here’s Skinny Bengaline Pants ($39.99) are very Paris-chic. Pair with a beret and a red lip and you might just be in France!

THE ICONIC

Ava Jumper from Savel

Here we have a gorgeous oversized turtleneck knit that comes in all the pastels a gal could want: pink, purple and more pink. Savel’s Ava Jumper ($89.95) has been super popular this last month and TBH, we get why.

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