Kim Kardashian and Balenciaga have had a year of synergy, and today that relationship shows no signs of slowing down. Balenciaga released its Winter 2022 campaign on Aug. 31, with Kardashian front and centre. The beauty mogul has been an ambassador for the house for quite some time, spearheading some of its biggest trends: the Pantaleggings, the Le Cagole bag, the hybrid bodysuit dress, and the catsuit. The campaign also stars fellow Balenciaga muse “Euphoria”‘s Alexa Demie.
For this campaign, Balenciaga expands on the theme of “a time in the future when weather is mostly simulated,” which we saw physically interpreted at the shows back in March. For the Fall 2022 Ready-to-Wear show, models walked around in a simulated snowstorm. The new campaign sees Kardashian as the winter queen in environments of snow and sea ice, whereas Demie is shown in a desert-like climate. The campaign images, centred around climate change, were created by Berlin-based photographer Daniel Roché.
Many of Kim’s memorable style moments as of late have been linked to the French fashion house. There’s her infamous Balenciaga caution-tape moment at the brand’s Fall 2022 show in Paris; her “SNL” hosting debut clad in Balenciaga catsuits; the ominous shrouded ensemble she wore to the Met Gala; her appearance at the 2022 couture show with fashion icon North West in the audience; and her most recent camo Barbiecore moment on Instagram.
Ahead, scroll to see Kim Kardashian, Alexie Demie, and pieces of the collection in all the contrasting environments.
