Everyone loves watching a good makeover. Watching people become the absolute best versions of themselves is not only heartwarming but entertaining as well. If you’re an avid fashion and beauty enthusiast and have a penchant for a dramatic transformation, then chances are you know the name Trinny Woodall.
The British television celebrity went from being a well-known fashion guru to a makeup mogul with a booming business. Her success can be credited to her no-nonsense, honest advice — something people have been desperate for in the beauty industry.
In 2017, Woodall came up with a unique idea of portable, stackable, premium makeup, and her vision resulted in the inception of Trinny London. Now, five years later, the brand has expanded from creating pots of makeup to powerful skincare and has quickly become one of the fastest-growing brands in Europe.
POPSUGAR Australia recently caught up with the entrepreneur and found out exactly how she likes to spend her mornings.
POPSUGAR Australia: You’ve just woken up. What is the first thing you do?
Trinny Woodall: Brush my teeth and use my Trinny London Better Off Cleansing Gel and take six collagen pills from inGenius because they have to be taken on an empty stomach to penetrate the stomach lining.
PS: What is your go-to breakfast option?
TW: It’s either a seed-based porridge made with cauliflower rice, which sounds disgusting but tastes delicious and fresh berries on the top, or a broccoli and tomato and spinach frittata.
PS: What’s your morning get ready routine on a casual day?
TW: Workout first and it’s generally a sort of strength training workout. Very quick shower and then I put makeup on and sometimes share it on my feed. Then I get dressed, depending first on the weather because I always look at the weather before I decide what to wear.
I never think much of the occasion because generally I dress up rather than down unless I’ve got a business event. I want to be quite powerful in how I dress as it could be our board meeting or it could be I’m doing a presentation at some event.
PS: What’s your favourite early beauty memory?
TW: Yes — going down Fifth Avenue when I was 15, covered in acne walking into Lord and Taylor — this is in the late ’70s — and discovering Clinique Three-Step. It was the first time I’ve ever seen a skincare routine in action. For make-up, it was buying from Miss Selfridge. It was something like Iron Lady, but it was a frosted pink lipstick — It was in the ’80s — it’s the most exciting colour and I wore it for a number of years.
PS: Any tips for staying productive?
TW: I evolve and renew how I am productive because it’s changed over the years. I used to write many lists and I never went back to the lists. Now I put things in my notes on my phone and I always make notes at each meeting and I put the date and who was there because my memory is not great.
So when I have a repeat of that meeting, I’ll quickly read my notes so that I’ll know what not to discuss again. We forget what we’ve talked about in detail 10 minutes after we leave the meeting, and it’s about saving time that way.
Then once a month, I take three steps back and look at the arc of the business and what our goals are for that month and what our goals are for six months, and then two years.
Going back to those every month, it stops me from getting caught up in the weeds because if I don’t have those longer-term goals, I allow too much time on the detail. And now that we’re a business with 200 people in it, there are other people who can do the detail better than me.
PS: What do you do to keep your energy up throughout the day?
TW: I never really have a break and that kind of makes you continue to have energy. Sometimes when I’m very tired and I’m working from home, I’ll lie on my bed for 15 minutes when I’m in between meetings just to kind of make my body have a little rest, and re-energise if I feel that utter exhaustion in my body.
Otherwise, if I’m stimulated mentally by the day, that mental stimulation keeps my body physically going and as long as I nurture my mental state enough and I take a lot of adrenal support supplements, then that sort of works.
PS: What’s something you’re excited about currently?
TW: The things I’m most excited about I can’t, unfortunately, share with you but I hope they will be very exciting in the next few years for lots of people.
