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Blush shades are extensive, with pink, red, orange and coral hues the most common. In recent years, purple-coloured blush has been popping up everywhere. The hashtag #purpleblush currently has 55.1 million views on TikTok, suggesting this trend hasn’t slowed down since it first popped off in 2021.
While this vibrant colour might seem intimidating at first glance — purple blush is really, well, purple! — but this cool-toned shade actually works on several skin tones, especially those with darker skin tones or yellow undertones.
Related: 3 Takeaways I Have From Using a Full Face of Selena Gomez’s Rare Beauty Makeup
Beauty creators on TikTok are singing the praises of purple blush, with many creating reaction videos of them first trying the blush shade. TikTok creator Glam With Suzan loved how the blush looked, saying in a recent video: “I am so surprised that it comes up almost as a pinky-purple and its super wearable, which is also quite shocking compared to what it looks like in the pan.” Fans are going particularly wild for shades from Fenty, Rare Beauty and Nudestix.
If you’re keen to see what all of the purple blush fuss is about, we have rounded up three of the best ones on the market. These products are all super pigmented, so it’s best to apply with a light touch and blend with a makeup brush or sponge.
Nudestix
Nudestix Nudies Matte All Over Face Color Blush & Bronze
Nudestix is known for its high-quality and easy-to-use multipurpose products, and its Nudies Matte All Over Face Color Blush & Bronze ($49) in the shade Moodie Blu is no exception. This deep purple colour can be used across the face, including on your cheeks as blush, on your lips and on your eyelids.
This is a matte formula that is long-wearing and the product is dual-ended, with the blush on one side and a stipple brush on the other, making blending the product out super easily.
Fenty Beauty
Fenty Beauty Cheeks Out Freestyle Cream Blush
Fenty Beauty’s Cheeks Out Freestyle Cream Blush ($33) in the shade “Drama Cla$$” is a soft violet shade that melts into skin easily and suits deeper skin tones perfectly. The cream product gives you an effortless wash of colour and doesn’t feel greasy. This is the one for those wanting to try the same product that TikTok creators are obsessing about.
Rare Beauty
Rare Beauty Soft Pinch Liquid Blush
Available in both matte and dewy finishes, Selena Gomez’s range Rare Beauty has you covered for a range of cool-toned purples. The Soft Pinch Liquid Blush ($34) in the shades “Faith” and “Grace” have the perfect purple-pink undertones for this look. The iconic liquid blushes come with a doe-foot applicator, and the formula is super buildable, allowing you to achieve a subtle or bold blush look.
MECCA
Hourglass, Ambient Lighting Powder in "Sublime Flush"
Want the same cool-toned effect with a softer, powder formula? Reach for the Hourglass, Ambient Lighting Blush in “Sublime Flush” ($75), a soft pink shot-through with pale lilac accents. This soft lavender is a more wearable iteration of the purple blush trend if you have fairer skin tones, or want to dip your toe in the trend.
Clinique
Clinique, Cheek Pop in Pansy Pop
Another fantastic powder blush option Clinique, Cheek Pop in “Pansy Pop” ($45) is a super cool-toned lavender with a sheer finish for a buildable, ultra-flattering pop of colour that will suit any skin tone.
Additional reporting by Ruby Feneley.
