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From Tuesday, April 18 at 2pm ’til Wednesday, April 19 midnight, Adore Beauty is doing $15 off purchases over $99 during Vogue Online Shopping Night (VOSN), with the discount offered on Olaplex products and value packs.
So, what’s the deal with Olaplex, anyway? Ahead, I take an investigative look at Kate Hudson’s Olaplex hair evolution and break down what Olaplex products and bundles you should shop this VOSN.
I recently found myself watching “How to Lose a Guy in 10 Days” — a 2003 rom-com in which Kate Hudson plays cool-girl journalist Andie Anderson. Andie is assigned a story where she must woo, and then lose a guy (Matthew McConaughey aka advertising bro Benjamin Barry — this movie loves first and last names that start with the same letter) in 10 days.
Rough assignment. But McConaughey’s abs weren’t the only thing I noticed in this 2003 flick. Kate Hudson has naturally curly, peroxide blonde hair, which is straightened to within an inch of its life throughout the film. For want of a better word, Andie’s hair is almost as fried as the “crazy girl” tricks she plays to convince McConaughey to dump her.
My immediate thought? If “How to Lose a Guy in 10 Days” was released in 2003, when was Olaplex launched? That is how synonymous Olaplex is with repairing colour or heat damaged hair. Sadly for Andie Anderson, Olaplex wasn’t launched until 2014, 11 years too late for her hair.
Related: Vogue Online Shopping Night 2023: When & What Can You Buy?
But current day Kate Hudson has experienced quite the hair transformation — and as you can see above, it could be all thanks to Olaplex.
Now, before you start digging around for Olaplex discount codes, I’ve saved you the legwork. Plus, I’m going to explain some of the science that makes it a great solution for seriously damaged hair. It might not “bond repair” your relationship, but the message of “How to Lose a Guy in 10 Days” is ultimately: if you look like Kate Hudson, your partner will forgive you anything.
Tasty Olaplex Vogue Online Shopping Night Sale Details:
From Tuesday, April 18 get $15 off purchases over $99 including the following Olaplex products and packs:
- Olaplex No.3 Hair Perfector (RRP: $54)
- Olaplex No.7 Hair Perfector Bonding Oil (RRP: $54)
- Olaplex No.8 Bond Intense Moisture Mask (RRP: $54)
- Olaplex No.4P Blonde Enhancer Toning Shampoo (RRP: $54)
- Olaplex No.0 Intensive Bond Building Hair Treatment (RRP: $54)
- Olaplex No.9 Bond Protector Nourishing Hair Serum (RRP: $54)
- Olaplex No.4C Bond Maintenance Clarifying Shampoo ($54)
- Olaplex Repair Trio Bundle (RRP: $142.80)
- Olaplex No.9 + No.3 Bundle (RRP: $97)
- Olaplex N.4P + N.5 Bundle (RRP: $97)
- Olaplex No.4 + No.5 Bundle (RRP: $97)
- Olaplex Ultimate Essentials Kit (RRP: $54)
How Olaplex Works
Olaplex uses a combination of ceramides, oils, and amino acids to seal rough cuticles. It also uses a patented “bond-building” ingredient: bis-aminopropyl diglycol dimaleate which mends the broken bond in hair that lead to breakage and dullness.
Light bounces off smooth surfaces and is absorbed by rough ones. This applies to hair, and it’s why when your hair is feeling dry and brittle, your colour looks flat too.
Any number of things can cause disulfied bonds in your hair. The most common is heat styling and chemical treatments like bleaching and perming. Michelle Wong of Lab Muffin Beauty Science goes into great scientific detail about hair structure and the proposed benefits of Olaplex. If you’re interested in some serious hair science, follow the link.
While those with chemically lightened and very dry porous hair will benefit most from the moisture mask, it’s appropriate for all hair types that are feeling thirsty. In the meantime, let Kate Hudson’s current hair might be the only before and after you need.
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