The Truth About Dyeing Your Hair Rainbow Colours

Every time we scroll through Instagram, someone else is dyeing their hair a vibrant hue. Kylie Jenner went blue, Lady Gaga decided on pink, and Zosia Mamet is looked pretty good in grey. This trend is not just reserved for celebrities, though. We spot street style stars rocking bright hair shades, and all our friends are doing it, too. We think it’s safe to say the rainbow hair trend is going to be around for a few more seasons.

If you’re thinking about dyeing your hair, you can always use hair chalk or temporary sprays to get a bold colour for the weekend. We’re firm believers in the mantra “go big or go home,” so we enlisted the help of Lucille Javier at Sally Hershberger Salon to give us a more permanent option.

With Javier’s help, we took model Aemilia Madden from classic blonde to cotton-candy coloured. The watercolour effect mixes tones of blue and purple and causes an instant happy feeling. Over the course of four hours, she was bleached, glossed, and dyed this gorgeous amethyst colour. The shade lasts about six weeks (depending on how often you wash) and slowly fades.

“Surprisingly my style feels less inhibited,” said Madden. “Since nothing will match my hair anyways, I can wear whatever and be more playful with my style.” Thinking of a colourful transition? We’ve broken down the step-by-step process along with Javier’s tips, from the questions you need to ask before your colourist breaks out the bleach to product suggestions for your new haute hue.

POPSUGAR Photography / Benjamin Stone

Before You Colour: Research Your Stylist

This is one instance where it’s totally acceptable to Internet stalk before your first date. Visit the salon website to read your colourist’s biography, which should highlight his/her specialties and training history. Instagram is a good resource to see previous clients your colourist has done.

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

Before You Colour: Request a Consultation

Don’t make a drastic hair colour change without meeting your stylist at least once beforehand. During the consultation, you can show your Pinterest board full of hair colour inspiration. “[Bring] images of what you possibly want and images of something you really don’t want,” Javier recommended. Take this time to “interview” your colourist. Ask tough questions like: What technique are you best at? What is your favourite style to do? What is your weakness? Asking the right questions can help you avoid a hair colour disaster.

POPSUGAR Photography / Benjamin Stone

Before You Colour: Be Honest About Your Hair History

During the consultation, your stylist should ask questions, too. It’s important that you’re 100 percent honest. Have you coloured your hair at home using a box treatment? What products do you use currently? What is your styling routine? How often do you want to visit the salon for touch-ups? All of these factors can affect how your hair will react to the bleach. Based on your responses, your colourist might make a different plan of action when it comes to creating your custom colour.

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

Before You Colour: Come in With Dirty Hair

Your natural oils help protect your scalp and strands against the bleach. So, it’s best to come into the salon with second-day (or even third-day) hair. But you don’t want to add any extra product to achieve the greasy effect.

POPSUGAR Photography / Benjamin Stone

Step 1: Bleach

Javier decided on a balayage, hair-painting technique to give the blonde model natural highlights. “It’s more natural on the root and white blonde on the ends, but the colour will be throughout,” she said. “It will be a little bit more of an ombré effect.” This technique looks subtler as the regrowth comes in. It also gives the purple hair color a more vibrant tone at the ends and a deeper shade near the roots.

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

Step 2: Wait

In a hair-painting technique, the colourist uses cellophane instead of foil. “Cellophane contains the bleach and prevents it from oxidising and drying out.”

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

Step 3: Rinse

Once the hair colour has lifted, you’ll get a good shampoo and conditioning treatment. Some sections might have to be rinsed before others in order to keep the bleaching consistent throughout.

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

Step 4: Gloss

“Semipermanent gloss is like a watercolour before you apply pure-pigment dyes, and the colour lasts longer,” Javier explained.

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

Step 5: The Color

To get this vibrant purple shade, Javier used a custom blend of blue and purple pure-pigment shades from Manic Panic.

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

Maintenance Tips

Over the course of about six weeks, the bright hair colour will begin to fade, but there are a few things you can do to keep it as vibrant as possible. The less you wash your hair, the more vibrant your colour will stay. When you do wash, make sure to use a product line that is colour safe like Shu Uemura Color Lustre Shampoo (US$48) and Conditioner (US$58). If you really must wet your hair every day, try using a co-wash instead of shampoo like Purely Perfect Foundation Creme (US$40).

POPSUGAR Photography / Benjamin Stone / www.benjaminstone.nyc

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