H&M Is Launching a Body-Care Collection, and Everything Is Under $10

OHH! / Packshot Factory Ltd

You likely have a piece of H&M clothing hanging in your closet, be it a T-shirt, pair of jeans, or even shoes. Well, get ready, because you might also be adding some products from the brand to your beauty collection soon because H&M is launching a body-care brand called OHH, which stands for Oh Hey Hero.

The 10-piece range is stacked with vegan products aimed at Gen-Z shoppers. Launching on April 20, the collection includes a jojoba and shea butter body lotion, a 5-blade razor, and a handy moisturizing stick that can easily be popped in your bag and taken on the go. All of the packaging is bright, bold, and will fill you with joy every time you look at it.

The range aims to take the fuss and confusion out of your beauty routine, so each product makes for effortless self-care. “We don’t believe in complicated routines, layer upon layer of product, and overpriced formulas – this collection is about inclusivity and accessibility while also being innovative and dependable,” says Sabina Odqvist, Head of Private Label H&M Beauty. “We want this range to make our customers feel comfortable and confident in their own skin and we really hope that it becomes an iconic upgrade on everyday essentials for our beauty and personal care shoppers.”

Read ahead for a peek at all the products coming to H&M’s OHH beauty line on April 20.