Like in combat or with concealer, or even in the case of Regina George (who definitely wants you to pair those army pants and flip flops) the word “camouflage” typically refers to working with, not against, the things around you. It is to blend into one’s surroundings, especially the colours, which is why it makes for the perfect technique to ask for at your next hair colour appointment.
Originally coined by Frédéric Fekkai, veteran hairstylist and founder of Fekkai brands, this trend fuses darker lowlights with your base color to create the most natural-looking (not to mention low-key) effect. Plus, after the difficult year that was 2020, “simple” and “easy to upkeep” seems to be the unifying theme you’ll be seeing in the next season . . . and this hair colour technique most definitely delivers.
“I predict people [will be] going dark, or at least darkening their highlights for a more tone-on-tone look,” said Fekkai. “Since COVID and with the confinement, many people chose to leave their hair natural or grey. We have introduced the technique called ‘camouflage’ where, for instance, we do not cover all grey hair but rather do lowlights in the same tone as someone’s natural base colour.”
The results? A dreamy blend of natural hues that embrace – not fight – the god-given colour you were born with. For more inspiration, keep clicking for a few of our favourite takes on the “camouflage” trend. Just, please, don’t try to make “fetch” happen.
