Kendall Jenner’s Underboob-Cutout Bikini Taps Into the Latest Swimwear Trend

The Kardashian-Jenners are arguably the top of the heap when it comes to swimwear inspiration, and Kendall Jenner is keeping the tradition running strong with her new campaign for Fwrd.

The 27-year-old model, who actually doubles as the brand’s creative director, poses in a beachside home wearing a slew of skin-baring bikinis in images shot by Yulia Gorbachenko. In one image, Jenner kneels on a bed’s crisp white sheets in a one-shoulder bright-red bikini from The Attico, showing off some serious underboob. In another image, she wears a brown Di Petsa swimwear set, the bottom boasting subtle twists at each hip and a cutout top to ensure her underboob is on full display, tapping into the latest skin-baring swimwear trend.

A few more released photos feature Jenner in a Jean Paul Gaultier gold and purple striped halter bikini; a white tank and thong bottoms; a Tropic of C tiger-striped bikini; and an oversize yellow Bottega Veneta terry-cloth robe. All can be viewed on the retailer’s website. In a press release, Fwrd revealed that the campaign aims to lean into “the California-centric identity of the FWRD brand” with “a series of dynamic images, featuring looks that nod to the confident, energetic aesthetic of the FWRD customer, and bring the best new fashion of the season to her.”

These looks are par for the course when it comes to Jenner’s recent sightings. Just a few days ago, she posed on a yacht during an evening out in the French Riviera wearing a totally topless dress with bright-red nipple pasties. In late May, the 818 Tequila mogul shared photos of her wearing a navy string bikini with a totally sheer cover-up dress. Even in her recent campaigns, Jenner has shown off major underboob, posing for Calvin Klein in a ’90s-inspired photo shoot with logo briefs and a tiny tank top.

Ahead, see all images from Jenner’s new Fwrd campaign.

Related: Kendall Jenner’s Naked Dress Comes With Floral Nipple Pasties