From Self-Pleasure Devices to Comfy Clothing: These Are the 12 Most Shopped Items in Lockdown

THE ICONIC

What we’re buying right now says a lot about where we’re at… and honestly, it’s pretty uplifting.

Thanks to insights from THE ICONIC, it turns out that we’re super into self-care, comfort, sexual health and keeping our personal grooming in check throughout these current lockdowns in Australia.

Firstly, we’re relishing in personal pleasure, with THE ICONIC’s sexual wellness category experiencing a noted jump, as many were faced with the prospect of laying low over the coming weeks. Sexual health brands such as We-Vibe and Smile Makers are also seeing its orgasm-inducing toys flying off the virtual shelves and we’re so into that self-lovin’ vibe.

Then, the winter chill combined with lots of time spent at home, has seen shoppers opt for fits that are less on the business-casual side and heavy on comfort. Think hoodie dresses, but fluffy and pink and endless styles of chic, fuzzy slippers.

And a more surprising one — we’re really investing in our hair care. Pricey hair tools have gone up in demand by 300 percent. I guess if you can’t dress up to go into the office, you can still make sure that your hair is on-fleek for those morning Zoom meetings.

Here is a round-up of the 12 most purchased items from THE ICONIC in the last month:

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