See Kylie Jenner and Sofia Richie’s Quiet Luxury Outfits That Are Going Viral

While the definition of quiet luxury is derived from an aesthetic that’s seemingly been around for ages – minimalist, understated clothing made from high quality materials – the term has exploded over the past year by 614 percent, according to boohoo.com‘s Google Trends data analysis. That’s largely thanks to the celebrities who are tapping into the look, whereas they might have previously turned to maximalism. Someone like Kylie Jenner, for example, maintained a wardrobe that boasted flashy designer logos, even passing many of her most notable items onto daughter Stormi, who is a mini fashion icon in her own right. But lately, Jenner, who works with stylists Mackenzie and Alexandra Rose Grandquist, has taken a turn toward clean, streamlined neutrals, exhibiting her take on quiet luxury during a trip to Paris.

Curious fans and all-knowing TikTok users attributed the shift to Sofia Richie’s influence. The 24-year-old hosted her April wedding in the South of France, wearing three custom Chanel bridal dresses, along with a whole slew of sleek and refined weekend outfits from the likes of Proenza Schouler and Khaite, all curated by Liat Baruch. She sported a timeless, low bun and natural-looking makeup, posting the process through Get Ready With Me videos that went viral.

Just a few weeks later, actress Jennifer Lawrence began debuting her own quiet luxury pieces while doing press at Cannes and in New York City for “No Hard Feelings.” Sporting everything from a sheer Dior sheath and a structural nude Loewe midi to a crisp Alaïa shirtdress and tuxedo suiting, the 32-year-old Oscar-winner has officially cemented her status as a quiet luxury contender, with the help of Jamie Mizrahi.

So, why have logo-less, elegant ensembles like these suddenly become so popular, even though they’ve always existed for the person who values well-made basics? Many think it’s all part of the post-pandemic fashion cycle, as we leave our quirky, eye-catching, personality-defining tchotchkes in the dust. But there’s also no denying that Richie, Jenner, and Lawrence being on board is a hard selling point.

Ahead, see the best quiet luxury celebrity fashion moments we’ve been graced with so far.

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