Despite what the sheer amount of Instagram filters and iPhone photo editing apps suggest, your natural skin really is beautiful and should be embraced. Every freckle, every pore and even every blemish — they’re what make you, well, you.
And, sure, you might want to cover them with make-up, and that’s totally fine, but you shouldn’t feel you need to. You should feel equally as confident and proud to have the skin you have when you’re not wearing make-up, too. That’s what skincare brand Skin Proud is on a mission to do.
The UK and US brand favourite, which launched in Australia at Priceline stores and online in March 2022, are championing celebrating your skin as-is — uneven texture, large pores, pigmentation and all.
“From implementing a strict no-photoshopping policy in our skincare ads, to colour-coded packaging for ease of use — routines broken down by AM, PM and Anytime — the brand speaks to Gen Z and tells the inclusive and diverse story of what it means to be you,” says Skin Proud founder Charlotte Knight.
The brand is 100% vegan, PETA-approved cruelty-free and affordable, with no product more than $32. Formulated with natural extracts like pomegranate, raspberry, coconut oil and rose water, as well as proven scientific ingredients including hydraluronic acid, Vitamin C, niacinamide and AHAs, Skin Proud products are suitable for every skin type and don’t cause irritation. Each product has a sun or moon on it, easily indicating whether you should use it as part of your morning or nighttime routine.
To celebrate Skin Proud’s arrival on our shores, we’ve teamed up with them to give away $1k of product to one lucky reader. To enter to win, all you need to do is tell us, in 25 words or less, what you like most about your skin and why?
This competition has now closed. Good luck!
By entering the competition you accept the T&Cs and terms of the VM Privacy Policy, and opt-in to receive promotional materials from POPSUGAR AU and Skin Proud. Read the full terms and conditions.
