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- Curly and Textured Haircare Brand Bread Beauty Supply Has Landed in Sephora Australia
Curly and Textured Haircare Brand Bread Beauty Supply Has Landed in Sephora Australia
Haircare basics, for not so basic hair. That’s the tagline for Bread Beauty Supply — a beauty brand for those with curly and textured hair. Why the name Bread? Well, this range is the essentials, the must-haves, much like bread.
Created by Aussie Maeva Heim, who wanted to address a lack of diversity in the beauty industry, Bread helps simplify wash day with its three core products that can be purchased individually or together in the Your Wash-Day Essentials For Curly & Textured Hair Type Hair Care Kit ($83). And, while those living in the United States have been able to get their hands on Bread Beauty Supply at Sephora for a while, Australia has had to wait patiently. Until now, that is.
The entire Bread line is now available in-store and online in Sephora Australia and Sephora New Zealand, which is most definitely a cause for celebration! Designed for those with curly, textured and Afro hair, Bread allows you to care for your hair in the way you want.
“We’re here because we felt like there was room for a brand that would look and think differently when it comes to textured and curly hair,” reads the Bread Beauty Supply website. “To that end, we don’t say things like ‘anti-frizz’. Because curls don’t have to be perfect. S
ometimes they don’t have to be curls at all. They can be fuzz, and puff, big or smol, frizzy, poofy, however it falls.”
Here are the three core products from Bread Beauty Supply:
Bread Beauty Supply Hair-Wash Gentle Milky Hair Cleanser
Bread Beauty Supply’s Hair-Wash Gentle Milky Hair Cleanser ($31) s a light, milky shampoo that is formulated without sulfates to gently cleanse thick, curly or textured hair. Infused with aloe vera, this product cleans your scalp and hair without striping the natural oils. Also, it smells like Froot Loops — not even joking.
Bread Beauty Supply Hair-Mask Creamy Deep Conditioner
Formulated with Australian Kakadu plum and starflower oil (and without silicone!), Bread Beauty Supply’s Hair-Mask Creamy Deep Conditioner ($43) is a conditioner and hair mask in one. Designed to soften and help detangle hair, this lightweight cream won’t weigh your curly down. This product is designed to be used every day if you wash your hair once a week, or every other day if you wash your locks more frequently.
Bread Beauty Supply Hair-Oil Everyday Gloss
Designed for every day use, Bread Beauty Supply’s Hair-Oil Everyday Gloss ($37) is a silicone-free oil blend that is enriched with Kakadu plum to coat your hair and leave it feeling soft, smooth and glossy.