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The beauty world can be confusing. Knowing what brands to shop and products to buy can be a minefield, which is what inspired Jamee Parker to create a-beauty — a curated collection of Australia’s premium beauty brands. Launched in December 2020, a-beauty takes the hard work out of beauty buying as it only stocks the best of the best that our country has to offer.
Parker, who previously worked in beauty PR and as the Global Brand Manager at Alpha-H, realised that there was a gap in the market when it came to Australian beauty. So, she filled it. Instead of having to trawl through multiple websites, you can find a number of local beauty brands all in one spot via a-beauty.
With an emphasis on natural ingredients, a-beauty celebrates the diversity of the beauty industry and allows you to uncover hidden gems within your own country. It’s nearly impossible to be across all of the beauty brands that are produced in Australia but with the help of a-beauty, you can shop these easily.
Some of the brands stocked on the site include Ere Perez, Eye of Horus, Inika Organics, Lumira, Mukti Organics and Salt by Hendrix. Covering the categories of skin, hair, makeup, body, fragrance and wellness, this is seriously a one-stop-shop.
To shop Aussie brands and champion local beauty, head to the a-beauty website.
